Social Media: The New Word of Mouth

I recently came across another blog that spoofed a Human Resources robot, claiming that the HRbot would 'spider' all your tweets and social networking info each time you apply for a job. It may have been meant as satire, but there was a kernel of truth in it.

Major—and minor—businesses are posting their company profiles on social media and using them for recruiting new employees. During the hiring process, it is likely that any personal profiles that an applicant may have on the web will be searched. It is not so much that a potential employer is interested in the size of your mob in Mobsters, or how many potatoes you've harvested in Farmtown. It is more that these social networking sites can offer a window into the kind of community that you choose to belong to and provide a fuller picture of who they might be hiring.

The jury is still out on whether tweeting for work is the wave of the future or a passing fad. In the here and now, it is the new word of mouth. Most of the best jobs are filled on the basis of personal word-of-mouth recommendations. The thing to remember is that it works both ways.

With social media such as LinkedIn, which was set up for the purpose of business networking, members expect others to scrutinize their profile. But what about friend networks like MySpace and Facebook? If you are looking for a job, there is a fair chance that the person looking at your application will be looking for your social media profile.

If there really was a spider HRbot, would you get caught in its web?