The Importance of Intrinsic Motivation

Intrinsic methods of motivation, those that arise from the task itself, are finally getting some of the attention they deserve. In the past, business has relied heavily on external motivators such as a pay bonus, an extra pin on the uniform, or a parking place near the door to help motivate employees. There comes a point, especially in jobs that entail creativity, that an employee will start identifying with that great line from the musical Hello, Dolly! when Dolly Levi tells her would-be beau, "And on those cold winter nights, Horace, you can snuggle up to your cash register. It's a little lumpy, but it rings!" His wooing technique had failed to motivate her.

Dolly stated what every employee learns—that there is more to life, and to a job, than simply a paycheck. Distilled down, the wisdom of recognizing "more to life" has found three new motivational buzz words: autonomy, mastery, and purpose.

Autonomy
Simply stated, this means that people want to have control over their work. Giving people a goal and then giving them the freedom to have some say-so over how they meet the goal can be a terrific motivator.

Mastery
Every normal person wants to be good at what they do. There is more enjoyment in doing something when you can do it well. By using this fundamental human trait as a basis for motivation, work becomes more interesting and productivity increases.

Purpose
Studies in behavioral sciences have shown that people don't mind being a little cog in a bigger machine as long as they know that their cog has significance. A good boss knows how to capitalize on the natural desire to be part of something that is larger than one's self by helping employees know that their work is meaningful.