Using Variable Incentives

When you hear "Variable Incentive," do you think "Sales Department?" In the past, variable incentives have often been reserved for commissioned salespeople. Employers used them because it reduced the risk of having to pay for little or no results. At the same time, well structured incentives would motivate the salesman to make a little extra effort.

For the past couple years, most employees placed more importance on financial stability and preferred the predictability of a steady base pay. But as the economy moves ahead in the early stages of recovery, employers may find a win-win situation by adding a new twist to the old concept of offering variable incentives.

The big differences this time around are that variable incentives certainly don't have to be limited to sales departments, and they don't always have to be paid in the form of dollars. Every department has departmental goals. Providing incentives to reach those goals can improve retention rates and heighten employee motivation.

Offering variable incentives has been used effectively since ancient times. It may have had a different label then, but the idea behind rewarding each person according to what he has done capitalizes on human nature: Incentives become their own motivators. Variable incentives harness this trait in a way that allows an employer to use his payroll dollars more effectively.

How is that done in practical terms? You begin by identifying goals that you want to encourage. A PEO can often help with this. Some examples might be company-wide bonuses for profitability, on-time attendance awards, completion of extra training, meeting personal goals determined during evaluations, client satisfaction, on-schedule meeting of deadlines, or any other goal that is important to your business. Because many of these goals overlap, an employee can benefit from multiple incentives. The end result is expectant, motivated employees.